Elias Löfgren | Growth & Marketing Leader

Strategic, analytical,
hands-on.

I help digital consumer companies grow — combining brand, product, data, and performance marketing with high-velocity, cross-functional experimentation.

Equally invested in data and instrumentation as in the creative craft. Strong growth happens when insights shape ideas and teams move quickly from concept to test to learning. Experienced in early-stage environments where processes are built from scratch and in larger organizations where the focus is scaling what already works.

Key Competencies

Full-funnel ownership & go-to-market execution

Brand strategy, storytelling & creative direction

Performance marketing & paid acquisition

CRM, lifecycle marketing & retention

Product-led growth, experimentation & CRO

Automation, analytics & applied AI

Cross-functional leadership & alignment

Tracking, attribution & MarTech

International expansion

Where I've worked

2018 – Present

Stockholm

Head of Marketing

Insurello

Built the marketing function from the ground up and developed a high-performance team
Created a data-driven acquisition engine delivering stable, predictable CAC
Grew brand awareness from 0 to 30%+ in Sweden
Established performance marketing across Meta, Search, Display, Native, and Affiliates
Led cross-functional work with product, analytics, and executive leadership

2017 – 2018

Stockholm

Head of Digital Sales

AW X (Academic Work Group)

Led digital initiatives for four portfolio companies
Acted as operational driver and strategic advisor to CEOs and marketing leads
Built predictive performance flows and optimized end-to-end customer journeys

2015 – 2017

Gothenburg

Co-Founder & Chief Marketing Officer

Battleriff Gaming

Co-founded the company and shaped business model, product, and brand
Led full-funnel: acquisition, activation, retention, and monetization
Bridged product and marketing using data and community insights
Developed programs that delivered results despite limited resources

2010 – 2016

Growth, Product & Marketing Roles

Black Lizzy · Trig Social Media · Multilotto · Ladbrokes · Betsson · Meniga

Roles spanning gaming, fintech, and agency environments across European markets
Focus on paid media, product optimization, lifecycle marketing, and creative development

EliasLöfgren

Strategic, analytical,hands-on.